See inside the Cowboys-themed hotel driving business travelers to Frisco

As Frisco businesses have built up a demand for luxury lodgings, Dallas-based Omni Hotels & Resorts has answered the call with the 16-story, 300-room Omni Frisco Hotel.

After nearly two years of construction, the facility opened last week at 11 Cowboys Way, inside The Star development and adjacent to the Ford Center, the Dallas Cowboys’ practice facility. Show Full Story

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The 16-story Omni Frisco Hotel is currently the tallest building

in Frisco.

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Jeff Smith is the hotel;s general manager

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The hotel features 300 guest rooms, including three presidential suites and 24 luxury suites.

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The lobby bar features modern coffee dispensers. In the evenings, the bar serves wine, cheese and charcuterie.

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Indoor and outdoor dining is available at the hotel's restaurant, Neighborhood Services.

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Unlike its other location, Neighborhood Services at the Omni serves breakfast, lunch and dinner.

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The Omni partnered with a Dallas Cowboys archivist to decorate Neighborhood Services.

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Hublot luxury watches partnered with the Dallas Cowboys to produce three watches on sale at the Charlotte Jones Collection, a high-end shop on the hotel's ground floor.

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Also on sale at the beautique is a pedal-powered Ford Mustang and Ford F-150 hand-laid with Swarovski crystals.

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The shop sells Cowboys-themed merchandise, including products produced by designers like Kendra Scott, Peter Millar and Paige Denim.

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This spacious hallway serves as a pre-meeting area for 24,000 square feet of event space.

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The hotel features the largest elevated pool deck in North Texas.

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The fourth-floor pool and desk also features five cabanas where guests can order food and beverages.

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The deck overlooks the Ford Center Plaza.

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Adjacent to the pool deck is an event space for 300 to 350 guests.

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King suite rooms feature garden tubs.

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Many guest rooms feature views of the Ford Center.

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A Plaza Suite on the hotel's south side features a king guest room and living space.

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In homage to the Dallas Cowboys, each guest room is furnished with glasses etched with the team's star logo.

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The bed's have throw blankets stitched with the star logo.

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A Dallas Cowboys mosaic mural is displayed behind the hotel's concierge desk.

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The "living room" serves as a relaxing space next to the hotel's lobby.

Many of the lodging’s amenities pay homage to America’s Team, including small details like football-shaped light fixtures outside the hotel’s grand ballroom and stars stitched onto the throw blankets on guest room beds.

Other amenities like the Charlotte Jones Collection, a high-end retail space named after the Dallas Cowboys’ executive vice president and chief brand officer Charlotte Jones Anderson, along with an original Cowboys locker displayed in the hotel’s restaurant, call more attention to the team’s legacy.

“This is a project we’re so happy to finally unveil to our customers as well as the people of Frisco,” Jim Caldwell, CEO of Omni Hotels & Resorts, said in a prepared statement. “So much thought and effort has gone into the design and execution of this hotel and we are thrilled to have such exceptional partners in the Dallas Cowboys.”

But while the Cowboys are expected to drive some traffic to the lodging – it’s the team’s official hotel and will lodge the Cowboys and visitors during the team’s public training camp Aug. 21 through Aug. 29 – the hotel’s general manager Jeff Smith said it was built by demand by the local business community.

That’s why Omni designed the hotel to be leisure- and business traveler-friendly. Guest rooms offer amenities like 55-inch televisions and some feature garden tubs, while public amenities include a fourth-floor pool and bar, and Neighborhood Services, a full-service restaurant eatery by Dallas restaurateur Nick Badovinus.

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The hotel can also handle large corporate events in 24,000 square feet of indoor meeting space, and an additional outdoor area that can hold between 300 and 350 guests.

“The proliferation of all the businesses here locally is tremendous,” Smith said. “As a result, our weekday interest in terms of business travelers and companies wanting (to work with us) has been a huge success for us.”

“Certainly there’s an interest in staying here because of the Cowboy dynamic and being close to The Star,” he added. “But the reality is, we’re booking all travelers that it takes for a hotel to be successful.”

Other features inside the hotel include a lobby bar serving coffee, wine, cheese and charcuterie; 27 guest suites; and a fitness center.

To see what else the lodging has to offer, click through our slideshow.

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